Documentary meets digital experience for this award-winning reimagining of the Miracle on Ice

CASE STUDY

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Client: Michelob ULTRA

Agency: Wieden + Kennedy, New York

Another Agency? Kristina _______

Production: Pretty Damn Sweet

Story & Editing: Philamedia

VFX: What was their name?

We’re proud to announce that Michelob Ultra’s Run Back the Miracle event, bringing

Pretty Damn Sweet trusted Philamedia to develop the story and edit the digital experience , and as such we are proud to have played a part in the Digital Craft: Storytelling win.

Philamedia’s own Brandon Gulish (Story Producer) and Beau Rosario (Lead Editor) as well as our team of editors (Aidan Guynes, Nico Giampietro, Steven Schaffer

Philamedia’s Beau Rosario and Aidan Guynes review an early cut with Director Stephen Gifford of Pretty Damn Sweet.

Overseeing the build day, Stephen Gifford and Rick Sebeck of Pretty Damn Sweet helm the RBTM production.