Access Point Consulting
Proposal for Video Production Services
We’re excited to bid on Access Point's upcoming video production project and to build on our history of successful collaboration. Our past work together establishes a strong foundation of trust and understanding that will be instrumental in meeting the March 1st delivery deadline, allowing us to begin the project with momentum and efficiency.
Access Point provides clients with the resources and expertise to develop tailored cybersecurity strategies through deep collaboration and customization. In the same spirit, Philamedia will bring a collaborative, client-centered approach to Access Point’s Branded Film project, using our storytelling expertise to showcase Access Point's unique value. Our aim is to create a powerful film that highlights Access Point’s dedication to security, innovation, and client-focused solutions.
With a track record that includes Emmy Award-winning content for National Geographic and Telly Award-winning commercial campaigns, Philamedia is well-prepared to bring Access Point's vision to life. We’re confident that, together, we can create an engaging and impactful film that reflects Access Point's leadership and commitment to excellence.
Introduction
Relevant Skills
Philamedia and its team of award-winning filmmakers have served clients across the city, country, and globe. Trusted by businesses like eBay, Planet Fitness, and Foot Locker, we consistently deliver on our promises and exceed expectations.
PRODUCING
With Penn Medicine, Philamedia was tasked with coordinating large crews, complex logistics, and even a John Legend cameo, all while balancing the lofty-for-the-budget goals of the agency and Penn’s own in-house marketing team.
Whether we’re creating eye-catching, high-budget commercials in sensitive industries like healthcare or conducting heartfelt interviews on deeply personal topics, our success hinges on one key principle: listening to our clients. By truly understanding their needs, we translate their vision onto the screen with precision and creativity, ensuring that every project resonates with authenticity and impact.
CREATIVE
We’re not just making ads, we’re telling a brand’s story. The content needs to be a perfect reflection of the brand identity. That said, on the rare occasion when the research is drinking chocolate milk, it comes easy. We produced three fresh new ads for Cocoa Metro that met the company’s very particular brand of humor and polish.
“The spots are fantastic. They have the right messaging, humor, and edge. Philamedia rocked these ads!”
MIKE DUNFORD - CEO, COCOA METRO
INSPIRED REALITY
Philamedia has a proven track record of blending reality and truth into compelling brand narratives, merging authentic documentary storytelling with a sharp sense of style. By combining impactful visuals and purposeful branding, we create stories that resonate personally, inviting audiences to connect with brands through genuine human experience. This approach enhances brand identity and clarifies the brand's purpose.
Letter of Recommendation
“I have worked with several film and media companies in the past, and I found Philamedia far above and beyond their competitors.”
- KAREN ALEXANDER PhD, RN
Our recent collaboration with Friends Research Institute exemplifies the challenge and reward of smaller productions. Tasked with reaching a highly specific demographic—African-American women over 40 caring for loved ones with HIV/AIDS—we worked closely with FRI to breathe life into their well-researched scripts.
Through meticulous planning and community engagement, we went beyond conventional casting, ensuring authenticity by featuring individuals from the target audience who shared their inspiring stories.
Our Work with FRI
Treatment
Pre-Production: Concept Development and Script Writing
During pre-production, Philamedia will work closely with Access Point to shape the creative direction for each project. We will develop three unique concepts for both Brand Films: two serious in tone that are grounded in real-life cases from Access Point’s history, and a third concept that offers a lighter, more accessible feel. This variety of concepts will provide diverse ways to engage with the target audience, ensuring that the final approach is both authentic and compelling. From this foundation, Philamedia will script the two selected concepts, inviting Access Point to provide input and feedback throughout the process.
At Philamedia, we firmly believe in the transformative power of documentary storytelling grounded in truth. To enhance the impact of the two Branded Films, we propose expanding the project to include 60-second documentary pieces that will accompany each film. These short documentaries will feature interviews with Access Point team members, highlighting real-life examples of how Access Point has effectively safeguarded businesses over the years. By integrating these pieces alongside the Branded Films, we allow Access Point’s audience to engage more meaningfully with the content, creating a deeper connection to the narratives and the services Access Point provides. We are confident in our ability to execute this expanded vision within the timeline and budget established by Access Point.
Production: Cinematic and Cost-Effective Execution
Access Point envisions a departure from the typical white noise of commercials and the cheesy scare tactics often used by other brands, and we could not be more excited about this vision. Our goal is to deliver a film experience that emotionally connects with Access Point’s target audience, including CIOs, Heads of IT/Security, and non-technical executives. We will address the shared concerns and needs of executives managing businesses in Access Point’s targeted industries.
We propose structuring each Branded Film around a classic three-act framework that highlights the human element of cybersecurity. While we will incorporate cinematic lighting and cutting-edge cinematography, our focus is on crafting films that explore real human experiences. We aim to create something personal and meaningful, inviting the audience to engage with the narrative on a deeper level.
Post-Production: Real-Time Collaboration for Efficiency
Deadlines are crucial, and Philamedia has a proven track record of meeting even the most demanding schedules. While meeting a March 1st deadline—especially with pre-production occurring during Thanksgiving and production during Christmas and New Year’s—is challenging, it is achievable. To facilitate a smooth workflow, our post-production process will run concurrently with principal photography. Dailies will be sent to our offsite editors in real-time, ensuring that we meet all deadlines. This integrated approach keeps the project on track, guarantees timely delivery, and results in a polished final product that fully reflects Access Point’s vision.
Technical Mumbo Jumbo
We utilize high-spec camera bodies and cinema-grade lenses to capture footage in 4K resolution or higher, ensuring that the project maintains exceptional quality and remains evergreen. Final deliverables can be provided in any preferred format or codec, offering both quality and flexibility to accommodate any future needs for reuse or reformatting. Additionally, all of these specifications, along with the considerations mentioned above, will adhere to the guidelines outlined by MNTN.
Inspiration
The New York Times
BRAND
A meticulous convergence of words and images convey the essence of the NYT brand, creating a powerful narrative that resonates with viewers. The filmmakers' success stems from their deep understanding of the brand’s identity, which is evident in the scripting phase and informs every visual choice. Philamedia is uniquely positioned to adopt this hyper-specific approach for Access Point's brand films, having already collaborated closely with the company and interviewed numerous employees and executives. Our in-depth familiarity with Access Point’s values, culture, and mission enables us to craft a narrative that is authentic and compelling, ensuring that every aspect—whether it be dialogue or imagery—resonates deeply with the target audience and effectively communicates the essence of the brand.
Air
STORY
This film follows a classic three-act structure, featuring a clear beginning, middle, and end. This approach to story-telling has proven to resonate with audiences throughout time. It plays with expectations and exposure in a way that fosters a desire to explore the deeper narratives that lie beneath the surface, and ultimately merits its longer-than-normal runtime. Inspired by this approach, Philamedia aims to produce short films that not only evoke emotional responses but also encourage audiences to delve further into the brand and the stories that shape it. Our goal is to create meaningful connections that leave viewers wanting to learn more about the brand's journey and impact.
Salesforce
TRUTH
Many branded films miss the mark by solely presenting the brand's perspective. In contrast, this film effectively captures the viewpoint of its clients while simultaneously showcasing the brand's core values. By essentially creating a documentary that highlights the people and topics Salesforce champions, the film educates the target audience and fosters a positive association with the brand. Philamedia understands the importance of helping Access Point's target audience internalize the company's core values, beliefs, and convictions, and we believe that leveraging documentary content is an invaluable tool for achieving this goal.
Budget
Budget
The estimated total for this budget is $140,000. Below you can find the top-sheet itemization. Please download the PDF for the full itemization, and reach out with any questions!
| Description | Estimate |
|---|---|
| Prep Crew | $6,150 |
| Shoot Crew | $32,350 |
| Prep & Wrap Expenses | $0 |
| Location Expenses | $15,700 |
| Props, Wardrobe & Animals | $2,000 |
| Studio Costs | $0 |
| Art Department Labor | $3,000 |
| Art Department Expenses | $2,000 |
| Equipment Rental | $8,000 |
| Media | $500 |
| Miscellaneous Production Costs | $0 |
| Sub-Total A-K | $69,700 |
| Director's Fees | $10,500 |
| Talent | $12,000 |
| Talent Expenses | $0 |
| Other | $0 |
| Editorial | $0 |
| Social Versions | $0 |
| Audio | $4,500 |
| Finishing | $2,500 |
| Miscellaneous Editorial | $4,500 |
| Editorial Labor & Creative Fees | $21,250 |
| Insurance | $2,499 |
| Production Fee | $12,495 |
| TOTAL | $139,944 |
Have less budget to spend? More wiggle room?
Let us know! We’ll walk through the line items and show you how best to scale up or down the production.
⦿ Traditional Casting and Documentary Casting
We will handle all forms of casting for the Branded Films, as well as vetting talent for the documentary shorts.
⦿ Location Options
We have years of location scouting experience, along with a wonderful working relationship with the Philadelphia Film Office to find the perfect setting to tell your story.
⦿ All Aspects of Pre-Production, Production, and Post Production
This will be a collaborative and transparent process with Access Point.
⦻ Half of our Standard Production Fee
Our standard Production Fee is 20% of the overall budget. We have reduced that to 10%.
⦻ Out-of-House Rental Gear
We can save an enormous amount of money by using primarily equipment that Philamedia has in-house. Besides lensing, we own and maintain everything we’d need to run an efficient, high-spec production.
⦻ Talent Auditioning
Talent auditioning can be a massive cost for projects like this. Instead, we’d request talent self-tapes which are sufficient to learn actors’ abilities and would come at no cost to Access Point.
