Access Point
OOH CONSIDERATIONS
CONTINUE TO SUBVERT EXPECTATIONS
Having introduced levity into the brand through the video spots, Access Point is primed to create emotional connections with other mediums in a way other companies can’t (or won’t).
Subverting expectations is the quickest way to get attention. With the current OOH campaign being localized to Philadelphia, we have a distinct advantage: we know Philly, and we love Philly.
REPEATABLE MESSAGING
Those wince-inducing Philly billboards that recycle tired bits about cheesesteaks, the liberty bell, and Rocky (we are looking at you Jawn Morgan) all have one thing in common: they’re not funny or emotionally engaging for Philadelphians.
Does that mean APC can only advertise in Philly? Not at all. This OOH campaign is designed to be repeatable across APC’s Northeast markets. The key is tapping into APC’s sharp wit and Philamedia’s commitment to smart, regionally specific content that goes beyond clichés and cheap stereotypes. The result: bold, engaging creative tailored to each city APC serves.
Other Advertising Venues
TRANSFORMING PASSIVE MEDIA INTO INTERACTIVE EXPERIENCES
Sure, full-blown OOH takeovers can work (we see you, Top Dog Law)—but they’re expensive, and often lost in the noise. You don’t need hundreds of generic billboards. A few smart, interactive ones—tailored to specific regions—can deliver far more impact.
Instead of passive impressions, interactive OOH sparks real engagement. When someone plays, reacts, or solves something, they remember it—and share it. That’s attention earned, not just bought.
Passive media, meet interactivity.
Philamedia and APC share a belief: good creative shouldn’t rely on clichés or volume. It should be specific, witty, and impossible to ignore. Let’s stop shouting. Let’s start connecting.
Superbowl 2022 shows us the OG version of this, with Coinbase’s mock DVD screensaver ad proving so effective, it crashed their app. It’s simple, it’s mysterious, it’s gamified.
But it’s not about just sticking QR codes on ads. Picture a Philly billboard series that unfolds like a cybersecurity puzzle—each stop revealing a clue. Or an airport walkway turned into a narrative about digital threats. These aren't just ads; they're filters. If a C-suite exec engages with your message, you've already started qualifying them.
Coinbase’s Superbowl ad